Quick fix: restart the Battle.net Agent
A bug report on the official forums describes the Forever beta failing to start because the Battle.net Agent keeps the shared game data locked.
- Quit Battle.net from the system tray or menu bar.
- Windows: open Task Manager and end Agent.exe and Battle.net.exe if they are still running. Mac: quit them in Activity Monitor.
- Open Battle.net again and press Play.
Expected: the game opens normally. If it does, the Agent lock was the cause.
If it still won’t start
- Scan and Repair. Click the gear next to Play and choose Scan and Repair. Expected: damaged files are downloaded again.
- Check the version. Make sure the Game Version menu shows World of Warcraft: Forever (or Forever Beta), not Classic or the modern game.
- Update graphics drivers. Blizzard recommends this before installing Forever.
- Run Battle.net as administrator (Windows) once, then try again.
- Disable overlays (Discord, Steam, recording tools) temporarily.
If the game starts but you cannot log in
That is a different problem — see BLZ51901016 for disconnects and beta access if the account has no entitlement.
Once the game runs, check addons for Forever-compatible versions — an outdated addon can also stop the interface from loading.